GEO is how we get your business named in the answers ChatGPT, Perplexity, Gemini and Google AI Overviews give, not just ranked on a page nobody clicks.
Search has split into two layers: traditional SEO still matters, but a growing share of your buyers now get their answers directly from AI, and if your brand isn't being cited in those answers, you're invisible where it counts most.
Traditional SEO gets you ranked, but GEO gets you recommended, and the brands winning tomorrow are engineering their content for both layers.
When your buyer asks AI for a recommendation in your category, someone gets mentioned. Right now, it probably isn't you.
“For B2B signal-led outbound and GTM engineering, the leading providers include Competitor A[1], Competitor B[2] and Competitor C[3] each cited across multiple sources. Also worth a look: [4] —”
When your buyer asks ChatGPT or Perplexity a question in your category, the AI runs through four gates before citing a brand. Most companies fail at gate two. Here's what we engineer you to pass.
We don't write blog posts and hope for the best. The GEO Engine is a systematic pipeline that audits, maps, builds, monitors, and optimises your content specifically for citation by ChatGPT, Perplexity, Claude, and Gemini.
The playbook that worked in 2020 doesn't work in 2026. Here's what changed, and what IR does differently.
Every engagement starts with a Strategic Blueprint. Retainers run for a minimum of six months: enough time for GEO compounding to produce measurable results. What $3,200/mo actually buys you:
Scope varies based on industry, existing content infrastructure, and CRM readiness. Engagements requiring data ETL or listening infrastructure are quoted separately. All prices are AUD, excluding GST.
Generative Engine Optimisation (GEO) is the discipline of structuring content so that AI answer engines (ChatGPT, Perplexity, Google AI Overviews, and Claude) cite your brand when buyers ask questions in your category. Unlike traditional SEO, which targets blue-link rankings, GEO optimises for citation authority: the structured, entity-verified content that LLMs synthesise into direct answers.
AEO (Answer Engine Optimisation) is the broader discipline of getting content surfaced as a direct answer, across AI chatbots, voice assistants, and featured snippets. GEO (Generative Engine Optimisation) is the specific practice we run: engineering content so generative AI engines like ChatGPT, Perplexity, Claude, and Gemini cite your brand as the answer. Think of AEO as the umbrella and GEO as our specialism inside it. Some teams use the terms interchangeably. We use GEO because it names exactly what we optimise for: citation by generative AI, not just presence in an answer box.
No. Traditional SEO still matters for high-volume, lower-intent queries. GEO is the additional layer you build on top, engineered specifically for the growing share of buyer research now happening through AI. Most clients run both in parallel. The GEO Engine produces 3–6× more structured assets at the same price point as a standard SEO retainer.
We measure AI Search Share of Voice: how often your brand is cited versus competitors across ChatGPT, Perplexity, Google AI Overviews, and Claude. Secondary metrics include citation rate, mention rate, and pipeline attribution from AI-referred traffic. Our client Kynection reached #1 AI Search Share of Voice in their category within 30 days of deployment.
Faster than traditional SEO. We typically see first citations within 14–30 days of deploying direct answer schema. Share of Voice compounding takes 60–90 days. Our minimum engagement is six months: enough time for citation authority to compound and produce measurable pipeline impact.
No. GEO works on your existing site. The core changes are structural: how your content is written, marked up, and presented to AI crawlers. We handle schema markup, llms.txt configuration, E-E-A-T signal engineering, and content architecture. In most cases we're adding to your existing infrastructure, not replacing it.
You can keep fighting for a spot on a list nobody reads or you can become the verified answer that AI recommends to your next buyer.
