Founder, Intelligent Resourcing | GTM Engineer
GTM Engineer specialising in signal-led revenue systems — end-to-end workflows connecting Clay, HubSpot, and n8n to turn buying signals into qualified pipeline.
To be successful in the modern economy you have to do what you believe in and what other companies
are scared to do.
I build high-performance, signal-led systems for revenue growth through GTM Engineering and Clay Workflow Automation. The work is practical: detect the moments buyers actually move, then make sure your team acts on them before anyone else does.
Before this, I scaled and exited a business of my own — so I know what it feels like to bet your own money on a pipeline. That experience shapes how I build: no vanity dashboards, no activity theatre, just systems that move revenue.
Today I work across B2B SaaS, construction, and manufacturing — industries where sales cycles are long, data decays fast, and catching a buying window early changes the whole quarter.
No black boxes, and each result below names the exact workflow that produced it."
40–60%
Pipeline Lift in 90 days
Mechanism: Clay signal identification → HubSpot routing with SLA follow-up
55%
Faster Revenue Velocity
Mechanism: Clay enrichment + intent scoring → n8n task creation
+10–25%
Average Deal Value
Mechanism: tighter ICP rules, signal-qualified leads only
+15–25%
Close Rate
Mechanism: lead scoring, dedup, Clay → webhooks → n8n → HubSpot routing
+35–45%
Revenue per Rep
Mechanism: automated research and list-building
450+
Business books read
Pattern recognition compounded over decades of deliberate study.
25+
Entrepreneurs mentored
Hands-on guidance through growth, pivots, and adaptive challenges.
01
GTM Engineering
End-to-end revenue systems from signal detection to CRM action.
02
Clay Workflow Automation
Enrichment, scoring, and routing built on live data — not static lists.
03
Signal-Based Marketing
Campaigns triggered by real buying behaviour, timed to the window.
“A 70% increase in qualified leads in two months, and our sales cycle came down by 55%.”
