Clay's the engine that keeps it running. We build the system around it that finds the signal, verifies it, scores it against your ICP, and routes only net-new leads into your CRM.
Stalled pipelines start with weak signals. Our Clay workflow automation converts those signals into qualified opportunities, integrating AI to surface intent, applying strict verification gates, and ensuring only complete, compliant records feed into campaigns.
Most Clay setups enrich a list you already have, but we wire up the sources that surface intent before anyone starts searching: hiring spikes, tech installs, funding, expansion, research
Enrichment tells you what a company is, but intelligence tells you whether it fits and why. A fleet of agents derives the dimensions a single API can't: firmographic truth, tech and intent, ICP fit, and every claim
One-off enrichment runs dry, so we build a persistent data layer instead: a deduped company lake, an ICP gate, and a net-new check against your CRM so you never pay for a contact you already own.
Every Clay build follows the same rigorous process. No shortcuts, no black boxes. You know exactly what was built, why it was built that way, and how to maintain it.
Define signals and segmentation criteria to target your ideal customer profile with precision. We establish the buying trigger logic before touching any data source.
Source and discover prospects in Clay using 100+ verified data sources. We build the prospecting layer to surface contacts that match your ICP at the moment intent is present.
Run enrichment waterfall with confidence thresholds to maximise data quality. Each field is verified across ranked providers before being marked complete.
Apply verification and deduplication gates to ensure data accuracy. Every email is verified, every duplicate suppressed, every record scored before it moves downstream.
Map and sync verified data to your CRM with precise field alignment. HubSpot and Salesforce integrations are built to maintain data integrity across every sync cycle.
Schedule QA and refresh cadence for evergreen accuracy and sustained performance. The workflow monitors itself and surfaces anomalies before they reach your sales team.
Every template is production-tested across real client builds. Download, adapt, and deploy, with no configuration from scratch.
Every template in the library comes from a live client build. They’re documented, tested, and ready to adapt to your stack. No blank-canvas configuration required.
Download Templates NowFree · No credit card · Instant accessIntelligent Resourcing rebuilt our HubSpot lead scoring and optimisation so our sales reps only see qualified leads with strong ICP fit.
They delivered a clean list of decision-makers and set up sales automation workflows. The campaign structure just worked perfectly.
They created a Clay workflow for enrichment, aligned Smartlead for follow-up. The process was structured and efficient.
They managed the enrichment, cleaned our lists, and produced new lookalike audiences that expanded our reach further.
No. While we have deep HubSpot expertise, we build Clay workflows that sync with Salesforce, Pipedrive, Attio, and other CRMs. The enrichment and verification logic is CRM-agnostic. The field mapping and sync layer adapts to whatever system you’re running. We’ll assess your stack in the first strategy call and recommend the cleanest integration path.
Yes. We connect Clay output to Instantly, Apollo, Outreach, Salesloft, and other sequencers. Smartlead is our primary recommendation for most B2B outbound builds due to its deliverability controls and per-mailbox warmup, but the right sequencer depends on your sending volume, team size, and existing contracts. We’ll advise based on your situation.
Every workflow we build includes documentation, a QA schedule, and a handover session. You own the workflow entirely. We also offer ongoing retainer support for teams that want continued optimisation, new workflow builds, or monthly enrichment refresh cycles. Most clients stay on retainer because the workflow surface area grows as the pipeline compounds.
A standard enrichment-to-CRM workflow takes 1 to 2 weeks from scoping to deployment, including QA. More complex builds involving n8n orchestration, multi-source waterfalls, and custom ICP scoring logic typically take 3 to 4 weeks. We always scope the build before committing to a timeline so you know exactly what you’re getting and when.
Book a strategy call and discover how we build automated systems that turn signal data into qualified pipeline.
