Getting your first leads and validating your product or service is one of the biggest challenges for any startup. Without early validation, you risk building something no one actually needs or wants.

So, how do you reach your ideal audience and get them to care?

One hidden strategy that’s working right now: LinkedIn webinars. They’re not just events—they’re interactive experiences that can help you combine your expertise with the trust you’ve built and gain early customer validation.

Here’s exactly how we did it and what you can learn from our approach.

Why Use LinkedIn Webinars for Early Traction?

Unlike traditional webinars that require complex signups or external tools, LinkedIn makes it easy to invite, register, and engage your audience—all in one place.

LinkedIn is already a B2B platform where decision-makers hang out, so it’s the perfect place to reach your target audience and validate your ideas.

Here’s How We Set Up Our LinkedIn Webinar

We followed a three-step process to launch our LinkedIn webinar, and it helped us get real-time feedback while keeping things simple and efficient.

Step 1: Create the Webinar Directly on LinkedIn

Instead of using external tools to manage registrations, we created the event on LinkedIn.

Why?

• Attendees can register with one click

• They can save the date and add it to their calendar

• You get access to a built-in audience that’s already on the platform

This seamless process makes it easier for people to join—and removes friction from the registration process.

Step 2: Choose the Right Streaming Platform

For hosting, we chose UniVid, a platform that offers:

• Customizable branding

• Built-in calls to action (CTAs)

• Interactive features like confetti and polls

Compared to tools like Zoom, UniVid offers a better user experience and more ways to engage your audience without unnecessary complexity.

Plus, the built-in CTAs made it easy for us to direct attendees to next steps, whether it was downloading a resource or booking a call.

Step 3: Use Interactive Features to Engage Your Audience

During the webinar, we made sure to keep attendees engaged by using interactive features, including:

• Live polls to get instant feedback

• Confetti and customizable backgrounds to make the session more fun

• Q&A sessions to answer questions in real time

These features create a memorable experience and help your audience stay focused on your message.

When your attendees are actively participating, they’re more likely to remember your brand and take action.

How to Use LinkedIn Webinars to Validate Your Startup

Key Takeaways

1. Leverage LinkedIn for Simple, Effective B2B Engagement
   Create your webinar directly on LinkedIn to manage your audience and remove barriers to entry.

2. Choose the Right Streaming Platform for Engagement
   Pick a platform like UniVid that offers customizable features and built-in CTAs to keep your audience engaged and drive action.

3. Engage Your Audience with Interactive Features
   Use polls, Q&As, and custom branding to create a memorable experience and capture real-time feedback.

Validate Fast, Scale Smart

LinkedIn webinars are a powerful tool for early validation. They let you combine expertise, trust, and interactive engagement to get real-time feedback from your target audience.

Instead of spending months building a solution and hoping it works, use webinars to test ideas, get feedback, and adjust your strategy quickly.

Ready to get started? Try hosting your next webinar on LinkedIn and see the difference it makes for your business growth.